In our line of work, we spend a lot of time traveling around the country, talking about the numerous and wonderful advantages of having Living Benefit riders (Critical, Chronic, and Terminal Illness) automatically included on every life insurance policy that Alliance Group partners sell. However, there is one particular application...
A life insurance product that can provide financial utility during a client’s life & NOT just at death, living benefits can be the difference between financial survival and financial demise. At Alliance Group, we have been marketing & delivering living benefits to Middle America and small business owners since 1998. For over 15 years, our research in the marketplace has led us to believe that suffering from a critical illness IS unequivocally the biggest financial threat facing families and small businesses alike throughout the country.
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